Amy is a games and tech industry marketer living in Sydney, Australia. 

Hello!

By day, I am currently Director of Marketing at Synty Studios. My areas of specialisation include brand, PR, community, social media, live-streaming, influencer, and events.

In my spare time, I’m currently building:

  • Frosty Games Fest, a digital showcase of games made in Australia and Aotearoa, NZ.

  • buzzbang.co, a boutique marketing service supporting ANZ indie game makers.

  • and Pixel Explorers Club, a digital community for curious, short indie game lovers.

I have had a varied career, having held in roles across start-ups, scale-ups, and global businesses in the gaming and tech industries, including a regional marketing director role at Twitch, and leadership roles in global esports production. My marketing approach is always curious, audience-obsessed, and results-driven.

An eighties baby and nineties kid at heart, I’m most in my element in the gaming, creative, and technology spaces. I have experience as a video game reviewer, have sat on countless games industry panels, and have a wealth of experience speaking about community, marketing, gaming and esports. I’m a retired Twitch streamer and content creator. I am also an experienced mentor in the tech and games industry and very happy to answer questions or have a chat!

You can usually find me spending too much time on Bsky, Twitter/X or Linkedin – please get in touch!

Public Speaking & Content Creation

I am well versed in marketing across the technology and games industries and am available to speak at or host conferences, meet-ups, and panel discussions. More info here.

Awards and Achievements

2018 – Finalist in MCV Pacific's Women in Games Awards (Trailblazer - Business and Esports Achievement)
2018 – Included in MCV Pacific's 50 Women in Games list
2017 – Included in MCV Pacific's 30 Under Thirty
2016 – Voted one of MCV Pacific's 100 Most Influential Women in Games
2010 – Awarded Massey Scholar
2010 – Bachelor of Design (hons) in Visual Communication, Massey University
2010 – Best Design Gold Award 
2010 – Earned membership to the International Society of Typographic Designers 

Work Experience

2024-Present – Founder and Event Director, Frosty Games Fest, a showcase of games made in ANZ
2024-Present – Founder of buzzbang, an ANZ indie games marketing consultancy
2024-Present – Marketing Director at Synty Studios, a game dev asset publisher
2020-2024 – Marketing Director at Twitch
2020 – Founded Pixel Explorers Club, a community and monthly club for curious, short indie game lovers
2019 – Chapter Lead for the first New Zealand cohort of The Working Lunch games industry mentoring program
2018-2020 – LetsPlay.Live Project Lead / Marketing / Community Manager
2017-2018 – Social Media and Engagement Manager at Timely
2014-2017 – Founder & Chief Operating Officer of Leaping Tiger, a (now closed) social app for gamers
2010-2016 – Freelance Graphic Designer
2012-2014 – Senior Marketing Designer at Mitsubishi Electric NZ
2011-2012 – Graphic Designer at Cluster Creative in Wellington
2006-2011 – Jewellery Designer and Retail Assistant at Village Beads